Adidas - ''adicolors'' 


You probably know adicolor as a footwear concept. It was launched in 1983, and the idea was to sell white sneakers together with marker pens as a sort of DIY customization package. Adidas revisited the concept in 2005 and printed a famous quote by Leonardo da Vinci on the laces: "For all those colors which you wish to be beautiful, always start with a fresh white ground." In 2006, adidas took the idea to another level and aligned with an independent film studio to create a series of short color related movies entitled "adidcolor Films". Another chapter in the adicolor evolution begins in 2018: an entire apparel collection that revolves around different shades of the main colors.